Clo Willaerts explains how online conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and higher revenue. <a href='http://www.e-boek.org/store/the-conversity-model-p-188413.html'>Ook verkrijgbaar als e-boek</a> <a href='http://itunes.apple.com/be/book/the-conversity-model/id476550262?l=nl&mt=11'>Also available in the iBookstore</a> Take a look inside the book: Social media has disrupted traditional marketing, advertising and even business models. In fact, traditional marketing is dead! Ordinary people, millions of them, are using social media every day to solve their problems: coping with information overload, finding a new job or even a new boyfriend. Just as importantly, they collect information and opinions before deciding what to spend their money on. The people you used to know as your targeted audience, your consumers or even your prospects are now using Facebook, Twitter, blogs and YouTube to start and jo
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